1. Who we are

The Burrow Brief is a small pet care website published by KCS Global Group, based in Durg, Chhattisgarh, India. In this policy, “we”, “us” and “our” mean The Burrow Brief and KCS Global Group. We are responsible for the personal information collected through this website.

You can learn more about our team on our About Us page.

2. Information we collect

Information you give us

We do not use contact forms, newsletters, accounts or logins. If you email us at contact@theburrowbrief.com or info@theburrowbrief.com, we receive your email address, your name if you include it, and anything you write in your message or attach to it.

Information collected automatically

When you visit our website, some information is collected automatically by our website, our hosting provider and our partners. This may include:

• Your IP address and approximate location, such as country or city
• Your browser type, device type and operating system
• The pages you visit, how long you stay and the links you click
• The website or search engine that referred you to us
• Cookie identifiers and similar online identifiers

We do not ask for and do not want sensitive personal information, such as health, financial or government ID details. Please do not send this information to us by email.

3. How we use information

We use the information described above to:

• Reply to your emails, questions and correction requests
• Run, maintain and protect the website, including preventing spam and abuse
• Understand which guides are useful so we can improve and update our content
• Show advertising that helps keep our guides free to read
• Track affiliate referrals so we can earn commissions
• Handle business inquiries sent to our business email
• Meet our legal obligations

Where the law requires it, we rely on your consent, our legitimate interest in running and improving the website, or the need to comply with the law.

4. Cookies and similar technologies

Cookies are small text files stored on your device when you visit a website. We and our partners use them for the following purposes:

• Essential cookies keep the website working and secure.
• Analytics cookies help us understand how visitors use the site.
• Advertising cookies are used by Google and other ad partners to show ads, limit how often you see them and measure their performance.
• Affiliate cookies record when you click a product link, so the retailer can credit us for a purchase.

You can block or delete cookies in your browser settings. If you do, some parts of the website may not work as expected, and ads may be less relevant to you. Where the law requires it, such as for visitors in the European Economic Area, the United Kingdom and Switzerland, we ask for your consent before non-essential cookies are used.

5. Advertising and Google AdSense

We use Google AdSense to show ads on The Burrow Brief. Please note:

• Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and other sites on the internet.
• You may opt out of personalized advertising by visiting Google’s Ads Settings.
• You can also opt out of some third-party vendors’ use of cookies for personalized advertising at www.aboutads.info/choices, or, in Europe, at www.youronlinechoices.eu.

To learn more, read how Google uses information from sites that use its services and how Google uses cookies in advertising.

If you opt out, you will still see ads, but they will not be personalized based on your browsing.

6. Analytics

We use Google Analytics to understand how visitors find and use our website, for example which guides are read most and how long people stay. Google Analytics collects information using cookies and shares reports with us. These reports do not identify you by name.

You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. Read the Google Privacy Policy for more details.

7. Affiliate links

Some of our guides include links to products sold by other companies. If you click one of these links and make a purchase, we may earn a commission at no extra cost to you. The retailer or affiliate network may place a cookie on your device to record the referral. Their use of your information is covered by their own privacy policies.

Read our Affiliate Disclosure to learn how affiliate links work on this site and why they never change our advice.

8. Comments

If comments are enabled and you leave one, we collect the name, email address and website you enter, the comment itself, your IP address and your browser details to help detect spam. Your name, website and comment are shown publicly. Your email address is never published.

An anonymized version of your email address may be sent to the Gravatar service to check whether you have a profile picture. The Gravatar privacy policy explains how that service handles data.

9. How we share information

We do not sell your personal information. We share information only in these situations:

• Service providers that help us run the website, such as our hosting provider, email provider, security and spam protection tools.
• Advertising and analytics partners, including Google, as described in sections 5 and 6.
• Affiliate partners, as described in section 7.
• Legal reasons, when we are required to by law, court order or a government authority, or to protect our rights, our users or the public.
• Business changes, if the website is sold or transferred, in which case this policy will continue to apply to your information.

10. How long we keep information

We keep emails only as long as we need them to answer your message, handle follow-ups and keep reasonable business records. After that, we delete them. Analytics and advertising data is kept according to the retention settings of Google and our other partners. Comments stay on the site until they are removed.

11. Your rights and choices

Depending on where you live, you may have the right to:

• Ask what personal information we hold about you and request a copy
• Ask us to correct information that is inaccurate or incomplete
• Ask us to delete your personal information
• Withdraw your consent at any time, where we rely on consent
• Object to or restrict certain uses of your information
• Opt out of personalized advertising, using the links in section 5
• Complain to a data protection authority in your country

These rights include those given to you under laws such as India’s Digital Personal Data Protection Act, 2023, the EU and UK General Data Protection Regulation (GDPR), and US state privacy laws such as the California Consumer Privacy Act (CCPA). We do not sell or share personal information for cross-context behavioral advertising in exchange for money, but where US state law treats advertising cookies as a “sale” or “sharing”, you can opt out using the links in section 5.

To make a request, email contact@theburrowbrief.com with the subject line “Privacy request”. We may need to confirm your identity before acting on it. We will reply within the time required by the law that applies to you.

12. Children’s privacy

The Burrow Brief is written for adult pet owners. We do not knowingly collect personal information from children under 13, or from anyone under 18 without the consent of a parent or guardian where the law requires it. If you believe a child has sent us personal information, please email contact@theburrowbrief.com and we will delete it.

13. Data security

We use reasonable technical and organizational measures to protect your information, including a secure HTTPS connection and restricted access to our email accounts. No website or email system is completely secure, so we cannot guarantee absolute security.

14. International visitors

We are based in India, and our service providers and partners, including Google, may process information in other countries, including the United States. By using our website, you understand that your information may be transferred to and processed in countries with data protection laws different from those in your country. Where required, we rely on appropriate safeguards for these transfers.

15. Links to other websites

Our guides link to outside sources, such as animal welfare organizations and retailers. We are not responsible for the privacy practices of those websites. Please read their privacy policies before sharing information with them.

16. Changes to this policy

We may update this Privacy Policy when our practices, partners or the law change. When we do, we will update the “Last updated” date at the top of this page. For important changes, we may also add a notice on the website. Please check this page from time to time.

Please also read our Terms of Use and Disclaimer.